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    Welcome Tricia, Deniz, and Paige!

    We are pleased to announce the addition of three seasoned professionals to our sales team: Tricia McGrath, Deniz Nolff, and Paige Torres-Toujouse. Each will serve as Regional Sales Managers, reporting to Colette Fleming, Executive Vice President of Sales & Marketing at New Star Lighting.

    Tricia McGrath will oversee 13 states across the U.S. and the provinces of Alberta and British Columbia in Canada. With over 10 years of experience in the lighting industry, including roles at TCP and B-K Lighting, Tricia has a proven track record in territory development and specification sales in the hospitality, commercial, and residential sectors. “Tricia’s customer-centric approach and deep industry knowledge will enhance our service capabilities and align perfectly with our mission,” said Fleming. Tricia can be contacted via email at [email protected] or at 559.917.2899.

    Deniz Nolff joins as Southeast Regional Sales Manager, where she will work alongside Mary Minoff, who plans to retire at the end of 2024. Deniz brings more than 20 years of experience, having held positions in distribution, agency sales, and manufacturing. Her expertise in healthcare lighting is particularly noteworthy. “Deniz’s extensive background and positive attitude make her a fantastic addition to our growing team,” Fleming added. Deniz can be contacted via email at dnolff@newstarlighting or at 407.808.3774.

    Paige Torres-Toujouse will manage 12 states in the Central U.S. as well as the provinces of Saskatchewan and Manitoba in Canada. Based in New Orleans, Paige has a strong background in specification sales, collaborating with architects, designers, and engineers to provide energy-efficient lighting solutions. “Paige’s focus on sustainability and her strong industry relationships will enhance our market approach,” Fleming stated. Paige can be contacted via email at [email protected] or at 504.220.2069.

    These strategic hires reinforce New Star Lighting’s commitment to providing top-tier service across key regions in the U.S. and Canada.